Insights
Thinking in public.
Notes on messaging, media, creative craft, and the realities of modern campaign communications.
Aisle-Rope Line English APAC: Rope up, hold the line, until call
Aisle-rope line English APAC is the usher's foyer hold rule: rope up, hold the line, until call.
Read insight
Mic-Runner Line English APAC: Run the spare, hand it back, stay quiet
Mic-runner line English APAC is the floor crew's spare-mic rule: run the spare, hand it back, stay quiet.
Read insight
Lav-Check Line English APAC: Tap once, say check, wait for clear
Lav-check line English APAC is the sound desk's mic rule: tap once, say check, wait for clear.
Read insight
Cue-Light Line English APAC: Red wait, green go, eyes on the light
Cue-light line English APAC is the stage manager's light rule: red wait, green go, eyes on the light.
Read insight
VIP-Hold Line English APAC: Hold here, stay put, wait for the call
VIP-hold line English APAC is the floor lead's hold rule: hold here, stay put, wait for the call.
Read insight
Latecomer Line English APAC: Hold at the door, quiet entry, until the break
Latecomer line English APAC is the door usher's rule: hold at the door, quiet entry, until the break.
Read insight
Translation-Check Line English APAC: Channel locked, confirm with booth, then go
Translation-check line English APAC is the floor manager's booth rule: channel locked, confirm with booth, then go.
Read insight
Booth-Demo Line English APAC: One minute, hands on, card after
Booth-demo line English APAC is the booth staffer's rule for live demos: one minute, hands on, card after.
Read insight
Wing-Clear Line English APAC: Step back, one at a time, eyes on the caller
Wing-clear line English APAC is the stage manager's rule for crowded wings: step back, one at a time, eyes on the caller.
Read insight
Sign-Up Tablet Line English APAC: Tap your name, one each, hand it back
Sign-up tablet line English APAC is the booth staffer's rule for the sign-up screen: tap your name, one each, hand it back.
Read insight
Load-Out Ticket Line English APAC: Ticket first, your bay, wait for the call
Load-out ticket line English APAC is the dock marshal's rule after the show: ticket first, your bay, wait for the call.
Read insight
Headset-Check Line English APAC: Name, channel, I hear you
Headset-check line English APAC is the show caller's roll call before doors: name, channel, I hear you.
Read insight