Insights
Thinking in public.
Notes on messaging, media, creative craft, and the realities of modern campaign communications.
Runner-Radio Line English APAC: Channel three, say copy, keep it short
Runner-radio line English APAC is the floor lead's rule for walkie talk: channel three, say copy, keep it short.
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Spare-Battery Line English APAC: Fresh pack, tape the time, swap at the break
Spare-battery line English APAC is the AV desk's rule for live mics: fresh pack, tape the time, swap at the break.
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Press-Pen Line English APAC: Behind the marks, lenses low, no forward step
Press-pen line English APAC is the press aide's rule inside the media pen: behind the marks, lenses low, no forward step.
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Credential-Pickup Line English APAC: Name matches photo, collect here, keep it visible
Credential-pickup line English APAC is the registration desk's rule at the door: name matches photo, collect here, keep it visible.
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Interpreter-Booth Line English APAC: Channel clear, read back, stay seated
Interpreter-booth line English APAC is the booth tech's cue before a multilingual session: channel clear, read back, stay seated.
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Pool-Camera Line English APAC: One crew films, footage shared, others wait outside
Pool-camera line English APAC is the press aide's rule for a small room: one crew films, footage shared, others wait outside.
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Online-Question Line English APAC: Name and city, one question, read as typed
Online-question line English APAC is the page admin's rule for livestream questions: name and city, one question, read as typed.
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Quote-Check Line English APAC: We check facts, we don’t rewrite quotes, reply by five
Quote-check line English APAC is the press aide's reply when a reporter checks a story: we check facts, we don't rewrite quotes, reply by five.
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Token-Exchange Line English APAC: Host gives first, face the camera, hold for three
Token-exchange line English APAC is the protocol aide's cue for a gift exchange: host gives first, face the camera, hold for three.
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Early-Arrival Line English APAC: Doors at six, wait in the foyer, I’ll call you in
Early-arrival line English APAC is the door marshal's line for guests who come before doors: doors at six, wait in the foyer, I'll call you in.
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Session-Door Line English APAC: Doors are closed, in at the applause, seats at the back
Session-door line English APAC is the door marshal's line for latecomers: doors are closed, in at the applause, seats at the back.
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Interview-Slot Line English APAC: Ten minutes, one chair, I call time
Interview-slot line English APAC is the press aide's rule for one-on-one interviews: ten minutes, one chair, I call time.
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