Insights
Thinking in public.
Notes on messaging, media, creative craft, and the realities of modern campaign communications.
Wristband Line English APAC: Wrist out, band on, snug not tight
Wristband line English APAC is the gate rule: wrist out, band on, snug not tight.
Read insight
Name-Tent Line English APAC: Name facing out, seat matches, do not swap
Name-tent line English APAC is the place-card rule: name facing out, seat matches, do not swap.
Read insight
Press-Pen Line English APAC: Stay in the pen, one question, mic down
Press-pen line English APAC is the media-pen rule: stay in the pen, one question, mic down.
Read insight
Coat-Check Line English APAC: Ticket in, coat on the rail, stub back
Coat-check line English APAC is the cloak-desk rule: ticket in, coat on the rail, stub back.
Read insight
Merch-Table Line English APAC: One SKU, count out, bag and thank
Merch-table line English APAC is the giveaway rule: one SKU, count out, bag and thank.
Read insight
Talkback Line English APAC: Name channel, wait for clear, say copy
Talkback line English APAC is the headset rule: name channel, wait for clear, say copy.
Read insight
Cable-Ramp Line English APAC: Ramp down, tape both sides, call trip
Cable-ramp line English APAC is the floor-safety rule: ramp down, tape both sides, call trip.
Read insight
Podium-Water Line English APAC: Full glass, right side, wipe the rim
Podium-water line English APAC is the stage-prep rule: full glass, right side, wipe the rim.
Read insight
Queue-Rope Line English APAC: Hold the rope, one gap, wait for ushers
Queue-rope line English APAC is the foyer usher rule: hold the rope, one gap, wait for ushers.
Read insight
Spare-Clicker Line English APAC: Spare on stand, test once, hand over
Spare-clicker line English APAC is the stage manager's remote rule: spare on stand, test once, hand over.
Read insight
Floor-Tape Line English APAC: Mark the spot, do not cross, ask first
Floor-tape line English APAC is the stage crew's mark rule: mark the spot, do not cross, ask first.
Read insight
Door-Bag Line English APAC: Open bag, show pass, thank you
Door-bag line English APAC is the door staff's entry rule: open bag, show pass, thank you.
Read insight