Insights
Thinking in public.
Notes on messaging, media, creative craft, and the realities of modern campaign communications.
Water-Station Line English APAC: One bottle, cup down, step aside.
Water-station line English APAC is the table rule when the queue bunches: one bottle, cup down, step aside.
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Lanyard-Check Line English APAC: Name up, photo matches, wrist in.
Lanyard-check line English APAC is the gate line for a tired scanner: name up, photo matches, wrist in.
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Sandbag Line English APAC: Bag on every leg, check before doors, never move one
Sandbag line English APAC is the outdoor stage rule for crew: bag on every leg, check before doors, never move one.
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Service-Lift Line English APAC: Crew and cases only, guests to the main lift, wait for the porter
Service-lift line English APAC is the back-of-house rule for load-in: crew and cases only, guests to the main lift, wait for the porter.
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Golf-Buggy Line English APAC: Seated first, hands in, one stop at a time
Golf-buggy line English APAC is the resort transfer rule for drivers: seated first, hands in, one stop at a time.
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Ladder Line English APAC: One on the ladder, one at the foot, tools on the belt
Ladder line English APAC is the set-up rule for crew: one on the ladder, one at the foot, tools on the belt.
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Megaphone Line English APAC: Point it down, short lines, hand it back
Megaphone line English APAC is the marshal rule for the loud-hailer: point it down, short lines, hand it back.
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Power-Strip Line English APAC: One strip per table, cords to the wall, no daisy chains
Power-strip line English APAC is the press-room power rule: one strip per table, cords to the wall, no daisy chains.
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Drop-Off Line English APAC: Stop at the cone, guest out, drive on
Drop-off line English APAC is the driveway rule for arrivals: stop at the cone, guest out, drive on.
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Truss-Call Line English APAC: Truss moving, clear below, wait for the all clear
Truss-call line English APAC is the load-in rule for crew: truss moving, clear below, wait for the all clear.
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Taxi-Queue Line English APAC: Join at the post, one car per group, say your stop
Taxi-queue line English APAC is the departure rule for guests: join at the post, one car per group, say your stop.
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Hard-Hat Line English APAC: Hat on, vest on, stay on the path
Hard-hat line English APAC is the site-tour rule for guests: hat on, vest on, stay on the path.
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