Work
Selected work
Illustrative case studies that show our approach. Campaign names, metrics, and clients below are examples created for this portfolio—not claims about real elections or organizations.
Ballot · Statewide coalition
Horizon Majority
A fictional multi-partner coalition needed one voice across six regions. We built a message architecture, bilingual creative system, and paid sequence that treated persuasion as a journey—not a blitz.
Strategy led; creative and media followed the same spine from door-knock scripts to CTV cuts.
Issue · Advocacy
Clean Air Compact
Digital-first advocacy that elevated local health stories into a sustained national drumbeat—with rapid response when industry ads hit.
Institution · Brand
Civic Trust Initiative
Repositioned a public-facing institution with a warmer visual language and a clearer promise—without softening its mandate.
Rapid Response
Night Desk Protocol
Stood up a 24-hour response system for a fictional national advocacy network: templates, cutdown pipelines, and decision trees.
Candidate · Primary
Riverward Campaign
Launch brand, bio film, and digital fundraising creative for a fictional first-time candidate introducing themselves to a crowded field.