Case study · Campaign website · Quezon City
Kit Belmonte para sa QC
The Kit Belmonte para sa QC campaign website puts one public figure’s story, agenda and record for Quezon City on a single page: Filipino first, and built for the phone in your hand.
- Client
- Kit Belmonte para sa QC
- Delivered
- Campaign website: structure, design and build
- Languages
- Filipino first, with English
- Live site
- kitbelmonteparasaqc.com
01 — Context
A city-sized audience.
Quezon City is the most populous city in the Philippines: close to three million people across six congressional districts and 142 barangays.
Atty. Jose Christopher “Kit” Belmonte is a lawyer who served as the first Representative of the city’s 6th District from 2013 to 2022. His campaign needed one place online for a city-wide conversation: who he is, what he proposes for Quezon City, and how people can take part.
02 — Challenge
Substance, on a small screen.
- Speak to the whole city. Introduce a record built in one district to residents in all six.
- Make policy readable on a phone. An agenda people will actually scroll through, not a PDF or a poster.
- Use the city’s language. Filipino first, with English where it carries the detail.
- Stay on the record. Biography and public roles drawn from the public record, with photos of the principal taken from his official public posts.
03 — What we delivered
One page, seven scenes.
We built a single-page campaign website that reads like a short film. Every scene has one job, and the whole story sits behind one link the campaign can share anywhere: kitbelmonteparasaqc.com.
- 01Opening. “May KB sa QC” over rotating night stills of Quezon City landmarks, an official field photo, and two clear actions: join, or read the agenda. A ticker below carries the campaign’s short lines.
- 02Manifesto. The argument in one pull quote and three short paragraphs.
- 03Sino si Kit. A biography covering education, law practice and House service.
- 04Agenda. Six cards: flooding, barangay health centres, classrooms, green space, transparent public services, and a safer city at night.
- 05Record. Committee work in Congress and a timeline of public roles.
- 06Ang Lungsod. A horizontal photo gallery of the city.
- 07Sumali. A volunteer section with a short form and five ways to help, from barangay volunteering to digital content.
Features
Built for the phone first.
Mobile-first layout
Navigation folds into a menu, sections stack into one column, and nothing scrolls sideways on a 390px-wide phone.
Filipino first
The page is set in Filipino, with English used where it carries policy detail.
One link to share
A single self-contained page: story, agenda, record and sign-up behind one address.
Clear next steps
“Sumama sa kilos” and “Basahin ang agenda” in the opening scene, and a “Sumali” button that stays in the navigation.
Editorial type
Bebas Neue headlines, Cormorant Garamond for voice and Inter for reading, on a night-blue and gold palette.
Sourced imagery, secure delivery
The footer says where photos of the principal come from. The site is served over HTTPS, and plain-http requests redirect to it.
04 — Outcome
The whole story, one address.
The campaign now has one shareable address that carries its full story: who Kit Belmonte is, what he proposes for Quezon City, the record behind it, and a way to sign up.
It reads in Filipino first, works on a phone, and keeps the agenda and record one tap from the opening scene. The site is live at kitbelmonteparasaqc.com.
About this case study. This page describes Neuwark’s design and build work on the website. It is not an endorsement of any person, party or platform, and it is not campaign material. Positions and claims on kitbelmonteparasaqc.com are the campaign’s own.
Your campaign, next.
Need a campaign or public-interest website that carries the argument, not just the logo? Tell us what you’re building.