Insights
Thinking in public.
Notes on messaging, media, creative craft, and the realities of modern campaign communications.
Curtain Line English APAC: Feet off the track, hands off the drape, wait for the open
Curtain line English APAC is the stage manager's rule behind the main curtain: feet off the track, hands off the drape, wait for the open.
Read insight
Poncho Line English APAC: Poncho on, umbrella closed, bin it at the exit
Poncho line English APAC is the gate marshal's rule for rain at an outdoor show: poncho on, umbrella closed, bin it at the exit.
Read insight
Tout Line English APAC: Booth only, no street tickets, walk on past
Tout line English APAC is the gate steward's rule near street ticket sellers: booth only, no street tickets, walk on past.
Read insight
Pallet-Jack Line English APAC: Handle up, walk it slow, park by the wall
Pallet-jack line English APAC is the floor lead's rule for hand pallet jacks: handle up, walk it slow, park by the wall.
Read insight
Bike-Rack Line English APAC: Wheel in the rack, lock to the frame, off the barrier
Bike-rack line English APAC is the parking marshal's rule at an outdoor event: wheel in the rack, lock to the frame, off the barrier.
Read insight
Earplug Line English APAC: Take a pair, both ears, ask the desk for more
Earplug line English APAC is the usher's rule at the door of a loud show: take a pair, both ears, ask the desk for more.
Read insight
Turnstile Line English APAC: Ticket on the glass, one push, keep walking
Turnstile line English APAC is the gate steward's rule at an entry barrier: ticket on the glass, one push, keep walking.
Read insight
Photo-Pit Line English APAC: Badge forward, kneel on the mark, no flash on faces
Photo-pit line English APAC is the pit marshal's rule: badge forward, kneel on the mark, no flash on faces.
Read insight
Guide-Dog Line English APAC: Ask the owner, hands off the harness, no feeding
Guide-dog line English APAC is the usher's rule when a guest arrives with a working dog: ask the owner, hands off the harness, no feeding.
Read insight
Generator Line English APAC: Fence shut, no smoking, call before you touch
Generator line English APAC is the site crew's rule around temporary power: fence shut, no smoking, call before you touch.
Read insight
Light-Stick Line English APAC: Strap on the wrist, below the shoulder, no throwing
Light-stick line English APAC is the usher's concert rule: strap on the wrist, below the shoulder, no throwing.
Read insight
Forklift Line English APAC: Stop at the cone, eyes on the driver, wait for the wave
Forklift line English APAC is the load-in marshal's rule at a crossing aisle: stop at the cone, eyes on the driver, wait for the wave.
Read insight